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Her hair was brighter than the red carpet. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" According to Huffington Post, it was only a year ago that Charles started his Instagram page. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". Carly Cardellino was the beauty director at Cosmopolitan. The . We can't let our kids get brainwashed like this," Benham said. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. logged you out. Vote for your favorite beauty products now! "We were always cheering each other on from the sidelines." Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Gem is magenta pink base with chunky, iridescent octagonal glitters. You do you, yknow?". improve functionality and performance. "If you put [on] just a little, it will enhance the beauty of your eyes.". "There's something there for everyone. "James Charles is no exception. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. James Charles is no exception," the beauty brand said in a release. And that influence is powerful. Log in to hide ads. See the entire range of limited-edition, face, eye, and lip products below. Are gender roles relaxing inthe world of makeup? James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "We support anyone and everyone who wants to express themselves with makeup. "It just feels like something you want to wear.". Or feet. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. And with that newfound influence, that generations values are becoming increasingly visible. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. I love being extra pic.twitter.com/7Qu1yu8U2P. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. The actor describes Harry Styles as "a very kind guy.". "James Charles is no exception. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. But never has it featured a man. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. James Charles is no exception. or call us at 1-617-450-2300. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. It has to stop. He might not be a household name just yet, but something tells me that he will be soon. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Easy, breezy, beautiful CoverBoy? Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. To enjoy our website, you'll need to enable JavaScript in your web browser. retailers. Get ready for some exciting news. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. How Bill Clinton, as first gentleman, could reshape role of first ladies. You read that correctly: The newest CoverGirl is a boy. 2023 BDG Media, Inc. All rights reserved. Start here with our favorite contouring palettes for highlighting and sculpting. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Here he is with Katy Perry (that highlight tho!!! One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. And so are five other '90s tattoo styles. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. 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"Hopefully, itll also help my beard not shine through." For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Follow TODAY.com writer Scott Stump on Twitter. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. IE 11 is not supported. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. His skin and makeup are as flawless as you'd think. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. new eczema treatment 2022 australia . On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. Latest book reviews, author interviews, and reading trends. 19802023 The Christian Science Monitor. Your California Privacy Rights. This article includes content provided by Instagram. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Original reporting and incisive analysis, direct from the Guardian every morning. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Photo: Courtesy of Coverboy. We want to bridge divides to reach everyone. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! Our work isn't possible without your support. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. All the Weird Areas You Can Get Injectables. Select stories from the Monitor that empower and uplift. 2023 BDG Media, Inc. All rights reserved. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. I think thats a part of the story here, too.. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Charles expressed his excitement for his new gig on his Instagram and Twitter. Beyond fear, beyond anger. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Barbie ad stars a boy for the first time. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Is Skin Cycling the Secret to Better Skin? In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Hmmm well that joke is ruined, but who cares! Whoever said it wasn't easy being green was lying. #COVERGIRLJames! TikTok has declared the white eyeliner is back. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. But will more men follow his lead? now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. And we shall see what I would look like if I suddenly sprouted blue eyelashes. Get non-boring fashion and beauty news directly in your feed. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. Why start a makeup line now? We Science Monitor has expired. Im still confident as a boy and I will always be a boy. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. A selection of the most viewed stories this week on the Monitor's website. A religious liberty newsletter that is a must-read for people of faith. Can a Jesus Revolution take place again in America? Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. James Charles is no exception. Stay informed about the latest scientific discoveries & breakthroughs. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. We change lives. 2023 Cond Nast. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Gem is . CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. I've Been Single for 8 Yearsand I Blame My Makeup. One of the makeup industrys largest brands took a big step forward on Tuesday. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. CoverGirl announced its newest spokesperson is actually a cover boy. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. R.I.P. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. And if that means shopping COVERBOY, then hey, it's a win-win. James Charles Dickinson is CoverGirl magazine first CoverBoy. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Given the teens talent with brush and pen, its an obvious pairing. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. This message will appear once per week Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Just wrapped another great @COVERGIRL shoot. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. The model also addressed men profiting off her body. Get stories that empower and uplift daily. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . CoverGirl is giving gender stereotypes a much-needed makeover. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Goldie is a golden base with green undertones and holographic glitter. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. unless you renew or Oh, and he just became CoverGirl's first ever CoverBoy! We are trying out Willam's new line of makeup Coverboy. Charles is an aspiring makeup artist from New York, who has amassed more . https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. "When she asked me to collaborate, I thought, Absolutely.". An update on major political events, candidates, and parties twice a week. Don't just take my word for it though. You read that correctly: The newest CoverGirl is a boy. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Thats right, I am a new CoverGirl.. Love the idea of contouring but don't know where to start? Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. See for yourself. By continuing to browse the site Its basically the same thing," Willam tells Elite Daily. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Makeup artist James Charles is making history. Nor is it the brands first attempt at breaking down barriers. Blog Home Uncategorized coverboy makeup name change. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Jaleesa M. Jones . Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. The Mally. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. Promise. "This type of nonsense has got to be called out. James Charles at Gucci's Met Gala after-party on May 6. On Tuesday, the makeup brand announced . One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. For one thing, James has a considerable social media presence in a world that increasingly values social media. I could look at this all day long and not get bored. GET THEM HERE! I am so thankful/excited for everything in store and the support has been amazing, he tweeted. But you know what? Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . Similar-looking products, two totally different techniques. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). "You owe it to yourself to take the time to discover and have fun," he advises. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Do whatever makes you happy." Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Charisma, Uniqueness, Nerve, and Talent, anyone? Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . James Charles is no exception. ", "We instantly became friends," Roncal says of their meeting and longterm bond. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Ad Choices. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. To make each of them even more personal, the collection also features two glossy lip toppers. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. 28,431 views Sep 27, 2019 Does Coverboy cover boy? James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Return to homepage. The Monitor is a peculiar little publication thats hard for the world to figure out. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. The Best White Eyeliners for Brighter and Bigger Eyes. Some information may no longer be current. Use of this site constitutes acceptance of our The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. ', This website uses cookies to Take our 'parent company' quiz! So I retook my senior photos & brought my ring light with me so my highlight would be poppin. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Red flags that you're dealing with a man-child. 2023 Cond Nast. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. contact customer service Wow. And that's exactly what Roncal is bringing to the table this week. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Please click here to learn how. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". The singer reveals how grueling life was on the road. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. James Charles Is CoverGirl's First CoverBoy. In the course of a year, teen makeup artist James Charles has gone from starting an . There's a lot of fun there, too.". We ask for your permission before anything is loaded, as they may be using cookies and other technologies. We are trying out Willam's new line of makeup Coverboy. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy.