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Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. (4 Hours). Ethical issues in persuasion are addressed throughout the course. Dark Side of Interpersonal Communication. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. 2022-2023 Northeastern University Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Great Speakers and Speeches. (4 Hours). Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Aletha Rodgers | Communications Project Coordinator. Marketing Research. 617.373.2027 [email protected] Julie Newmeyer. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. NSU is where success begins. (4 Hours). SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Offers students an opportunity to learn how to implement such approaches in practice. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. Sports Broadcasting. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. COMM2501. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Northeastern has a comprehensive benefits package for . Explore Our Degrees Gather Here. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. About the Opportunity. Taught in London. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Personalize your path. (4 Hours). Rhetoric and Justice. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Advertising Practices. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. COMM3320. Marketing & Communications Resources. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. COMM2555 and GAME 2555 are cross-listed. Will we ever stop swiping? Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. MKTG4504. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. (4 Hours). MKTG2720. Boston, MA 02115. Online Communities. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. COMM3532. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Northeastern University. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. (4 Hours), COMM4102. Organizational Communication. Introduces students to interviewing through the application of communication theory. MKTG6234. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. The PDF will include all information unique to this page. Offers independent work under the direction of members of the department on chosen topics. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Communication Research Methods. (4 Hours). The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Introduction to Marketing. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. (3 Hours). Also focuses on sexual health. Reviews some of our societys main problems and a critical view of marketing and business in todays world. (4 Hours). c.zangerl [@]northeastern.edu. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. COMM3451. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. (3 Hours). Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Exercises skills of project management, teamwork, and client relationship management. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. COMM3530. Also examines contemporary issues in marketing that can affect organizational success. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Sport and Spectacle. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. (4 Hours). (4 Hours). 310 Renaissance Park, COMM2500. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Presents a variety of methods for interview preparation. Dean's Distinguished Lecture Series. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. A marketing plan project is used to enable students to apply their understanding about the marketing process. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. (4 Hours). (4 Hours). Develops skill in marketing decision making, critical analysis, and communication. Brian Manley | Assistant Director of Digital Platforms and Marketing. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. May be repeated without limit. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Focuses on developing and executing sales. Attribute(s): NUpath Capstone Experience, COMM4625. 360 Huntington Ave., Boston, Massachusetts 02115 Family Communication. MKTG6286. Class Schedule: Monday-Friday. Reviews contemporary issues and concerns. Focuses on ethical principles, issues, and dilemmas in communication. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. About. COMM2650. May be repeated without limit. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. | Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. What do you think? Students apply course concepts to develop a creative advertising strategy to address campaign objectives. COMM3230. myNortheastern Opens New Window, Privacy Policy Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Special Topics in Communication Studies. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. (4 Hours). How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? (3 Hours). Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. (4 Hours). Opens New Window The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . COMM2700. Elements of Debate. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. Closest T stops: . (4 Hours). #Black Twitter and Black Digital Culture. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Singles today have no shortage of options when it comes to ways to find a date.