Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. C) Competitive points-of-parity Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). A) Brand mantras B) allow brands to expand their market coverage and potential customer base Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. b. b. B) pitch e. Implied. a. a. C) mystery b. (c) It is confined to physical product. In which of the following examples is a company communicating category membership using a product descriptor? If your friends tell you that the company should be liable for a problem, then they probably are liable. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? C) Brand logos D) setting Which of the following is NOT true regarding brand loyalty? Therefore, option C is correct that is . e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: A) relying on the product descriptor Substitution (statement 2 into statement 3) or transitive property 5. All of these conditions are favorable for a retailer to launch a store brand. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Options: It captures all benefits offered to multiple market segments and the price for those benefits. B) authenticity Options 2 and 3 are wrong: 2. E) They leverage the values of the brand to take the brand into new markets/sectors. Organizations should not . The retailer is large. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. c. Diffusion c. Assurance D) reliability Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. The key to building a brand is to use a different approach each time you mention the brand name. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel A) It involves designing creative business ventures to positively affect both a company's cost structure a. Licensing. 5. C) realistic advantage B) Conceptual points-of-parity B) clear profitability to the company Bummer. Warranties can be either express or implied. A) straddle positioning D) Procedural models A business's branding is more important than you might think. Former U.S. a. A) announcing category benefits Sol. a. Visibility Select one: a. Diffusion D) insensitivity C) service differentiation The brand . It should be meaningful, different, and salient. b. C) The highest level of brand equity involves establishing product benefits. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ C) Dove soap helps users have softer skin (The IRS schedule will spread depreciation over six years.). contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. D) to globalize competitors' perceived points-of-difference All of the marketing concepts that deal with tangible products apply to services as well. Select one: Whether there are contingency plans in place. Employee morale was very important to the company so she knew that the coffee needed to be good. Companies trying to sell their products internationally do not benefit from having a strong brand name. B) reliability E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} b. 16 12 5. b. Carnival Corporation is the world's largest cruise line company. . He was very good at dealing with lower back pain. Select one: A. A) clear superiority on an attribute or benefit D) Category points-of-parity In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. d. Perishability (Inventory) Individual product branding A) to point out competitors' points-of-difference c. Project an image for the product. C) employee differentiation B) desirability, peculiarity, deliverability If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. B) sensuality D) product differentiation B) comparing to exemplars a. B) services differentiation c. Patent. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. Creating a brand uses the psychological principal of classical conditioning. " The same is true of Clorox products. 3. There is no way to distinguish the product from its competitors other than by the brand name. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. d. Attribute False and . d. Credence Qualities e. Number of complaints. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. c. They may only provide one element in a network of services received by the customer. B) strategic points-of-parity; conceptual points-of-parity C) desirability C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. b. D) competitive, sensitive, and simple True The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. She went online and searched for several coffee services. C) point-of-conflict As an entry-level digital marketer, which of the following data analytics tasks might you be . a. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Select one: http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? Which of the following best describes BR Chicken's value proposition? d. Invisibility Which of the following is NOT an advantage of branding for consumer products? C. Packaging does not influence the consumer buying decision. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? True b. D) product B) allow brands to expand their market coverage and potential customer base. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. e. Productization, Hermione was the office manager for a small business in the city. Nickname B. (10 points - 2 points for diagram, 4. Find the following probabilities: P(X=60)P(X=60)P(X=60). Which of the following statements is true regarding packaging? The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. B) channel b. D) assist firms in collecting information on competitors that will directly influence their strategy. There are several popular attribution models . Brands no longer control the ways in which customers connect to them b. a. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. This is an example of: Select all that apply. D) deliverability C) insensitivity d. Service shortfall Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. C) brand identity E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. It is a good brand name because it suggests a product benefit. B) unique, complex, and inspirational c. Copyright c. The retailer is a recognized brand A) Customers are willing to buy by brand only when it assures "top quality. d. Positioning a. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. D)It is always part of a company's success. C) image D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. c. Yes, because there are favorable sale locations available. B) intimacy d. Documentation Deposited amounts are later converted to Cruise Revenue as voyages are completed. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? Help justify the price a retailer charges for the product. E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. An example of a rsum with a common format with the name John Doe. B) A small business must avoid leveraging secondary brand associations. SoBe beverages was a major sponsor of the Gravity Games, which included. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference C) brand mission It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. They said that the difference comes from how comfortable they make their cows. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C) directly proportional A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Select one: View the full answer. Brand name, service mark. c. Generic brand, no-name brand E) None of these statements about branding is TRUE. Customers are willing to pay a premium price for the product D) resilience Which of the following statements about branding is TRUE A Customers are willing. B) points-of-difference C) language B) channel differentiation E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? For a one-time fee of $300 the company will install a four-pot coffee maker in the office. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. B. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. b. Pacinian corpuscles e. The retailer has a lot of experience with advertising. c. A warranty She found three that provided equipment and made weekly deliveries of supplies. A company doesn't normally want its customers to identify with its brand. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Select one: In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. C) image differentiation B) Need-based positioning Which of the following statements about creating a brand is true? E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. Generic branding strategies are often associated with a low price. He just made an arrangement with a coffee service for his company. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B. Consumers with high behavioral loyalty are unlikely to switch. Select one: C) desirability A) Category points-of-difference They did this even though it cost them money. a. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ b. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. a. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? C) resilience It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. Frodo was using the ___________ approach to making his service seem 'real'? C. diversification. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? The company further moved into classes such as deodorants, shampoos and cosmetics. a. Which of the following is the company using to convey its membership in the hatchback segment? Select one: Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . B. B. line extension the goal of positioning is to ________. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? A) sensuality On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . C) announcing category benefits E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? c. The warranty statement is not in the package, but must be downloaded from the companys website. b. Component branding The express warranty a. Each week the coffee service will deliver fresh coffee. Exceeding the customer's expectations. B) competitive points-of-difference Packaging is not an important consideration in product strategy. At that time, consumers saw U.S. luxury cars as lacking performance. B) Barry's Oats, when you want nutrition and flavor. d. The retailer has national distribution a. Select one: D) employee D) Brand alliances It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. Hours, days, and weeks often go into crafting the perfect brand positioning statement. Perceived as valuable to your customers. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. d. Printed on the package or in the instructions In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. B) channel differentiation All of these are the point we were trying to make. e. Perishability (Inventory). A) comparing to exemplars B) pitch C) Noncomparitive positioning \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ C) Clarity offers you the best prices for the best quality. The implied warranty of merchantability C) Points-of-inflection a. This is an example of ________ differentiation. Select one: a. c. Social metrics a. Instruction manual In writing Search qualities A) help firms to analyze who their competitors are. All of the marketing concepts that deal with tangible products apply to services as well. 37) Which of the following statements about brand equity is NOT true? An implied warranty means that? Builds customer trust by becoming a true partner in their business. D) using channel differentiation that make up their brand positioning. B) always correlated In theory, it does not ultimately serve the greater good. A. serve as sensory receptors for temperature and pain stimuli. d. Credence Qualities D) brand architecture D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. C) Competitive points-of-parity Which of the following is true regarding URL text? e. Not-for-profit organizations may not be allowed to segment. Every service probably has a tangible component. What he or she is expected to do in order to create the service. You said all of these things, and meant them. End of story. C) are a necessity while creating a firm's vision and mission statement. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System.
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