The environmental responsibilities, which the company participates in, are related to climate change, minimising noise pollution, bettering air quality and managing waste and recycling. Activate your 30 day free trialto unlock unlimited reading. Analysis of British Airways Leadership and Management Roles Essay, Political Issues of British Airways Company and Its Corporate Structure Essay, Report on British Airways: Operating, Structure and Management Essay, Swot Analysis And Strategies Of Costco Wholesale Corporation Essay, Report On CostcoS Strategy, Business Model, Corporate Culture And Responsibilities Essay, The Biography Of Durant - Father Of General Motors Essay, Consumer Behavior And Pricing Strategy At Costco Essay, Short Information About Costco Wholesale Corporation Essay. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. Published September 7, 2018. The airline has a reputation for its focus on customer service, . It. Flying is magic connecting us to our world and bringing people, places and communities closer together. As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. to British Airways and stakeholders Significant investment in technology will be required. We will occasionally The interrelatedness of business, society, and environment becomes the crux of CSR. The company has shown greater responsibility by creating greater care and support system for their disabled customers. Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. I don't have enough time write it by myself. The key strategic goals of British airways include build leading position for airline services in London, developing airline of choice for long-haul and customers with higher status and customers who could offer premium price for the services, meeting customer needs by providing outstanding services to customers and developing presence at global level ("FOCUSED ON OUTSTANDING CUSTOMER SERVICE", 2019). - Simple Flying. Do not sell or share my personal information. The pioneering thinker and formulator of CSR theory for business are Peter Drucker. With the spread of the tourism industry, it has been important to look into the social activity the companies do to ease their negative impact on society. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. The system will establish a process of development of a solution for the global climate change. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. << The economic drivers that establish the performance of the organisation are internal drivers. Write by: . I own and manage the relationship . (2022, November 5). https://business-essay.com/british-airways-companys-corporate-social-responsibility/. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. Corporate Social Responsibility. 4 0 obj British Airways has faced certain ethical issues with their key stakeholders. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. The closest theory that could be applied to the British Airways stakeholder financial performance could be Dr Edward Freemans stakeholder theory which suggests that all the above stakeholders needed to be satisfied otherwise it could affect the short and long term financial performance of the company and that could be avoided by dividing the stakeholders into four different categories, for instance, shareholders and suppliers which has higher power and higher interest needed to be the top priority as they are first the main source of where the business starts as an example, British Airways started their business by first getting investments from shareholders, then the second step was to order aircrafts from suppliers such as Boeing and Airbus so they are the key and the other stakeholders follow. /Type /Metadata Free access to premium services like Tuneln, Mubi and more. Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. The key stakeholders are customers, employees, suppliers, and shareholders. London Heathrow Airport, England, United Kingdom. Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. Were proud to be part of the International Airlines Group. Suppliers are the main stakeholders of British Airways. Flybe (pronounced / f l a b i /), styled as flybe, was a British airline based in Exeter, England.Until its sale to Connect Airways in 2019, it was the largest independent regional airline in Europe. - Flight status and schedules. The institutions must share responsibility towards the society where they operate. IAG converts 14 A320neo family options into firm orders International Airlines Group (IAG) is converting 14 A320neo family options, announced in August Meet the directors, management and committees steering us to future success. The chosen organization is British Airways. It (British Airways) has developed leadership programs to acquire professional leaders who will be able to communicate effectively with people to get them involved and feel part of their future business decision. Tap here to review the details. British Airways is an airline company founded in 1974 with the aim to carry a large number of passengers from one place to another (British Airways, 2019). Search and track all British Airways . Just Click Here. Also, British Airways should monitor the actions and needs of people of the community to gain higher acceptance from the community. essay and paper samples. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. impact on British Airways. 1 british airways, stakeholder analysis, petya laleva Petya Laleva 34.9k views In Situ Media Case Study Guy Steele-Perkins 584 views British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.2k views 2012 London Legacy: Consumers with Disabilities You can read the details below. Also, BA depends on various online travel agents as various customers buy tickets for traveling directly on various online websites. Various security risks can be faced by BA that could also impact the brand reputation of BA. Clipping is a handy way to collect important slides you want to go back to later. These papers are intended to be used only for research and reference purpose only), Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, British Airways aim, objectives & stakeholders Analysis, Stakeholders analysis-what are stakeholders and how they impact the company, https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Keep satisfied (high power, low interest), Manage closely (high power, high interest). Furthermore, it may lack current technical capabilities in . Stakeholder management is an essential part of the CSR of British Airways. The company also strives to garner partnerships, which would help it to strengthen their financial position. This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. We've updated our privacy policy. The British Airways app on Apple Watch provides easy access to the most important flight information while you're on the move. Get inspiration for your writing task, explore essay structures, British Airways. PScript5.dll Version 5.2 The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. British Airways apologises after flights delayed in US and Caribbean Airline blames technical issue for disruption at airports including Denver, New York and Miami 20 Dec 2022 November 2022 Peter. UPDATE ON BRITISH AIRWAYS CYBER ATTACK. Retrieved 27 December 2019, kokemuller, N. (2019). 4,103m, -56.8 pts essay writers. % Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. endobj Each has string association with the company. BusinessEssay. British Airways provide regular training to its staff members to increase the performance efficiency of its staff members. 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business. The company should also take initiatives to deal with competitive pressures from various low pricing airlines. He said the British Airways stopped its operations in Pakistan in 2008 due to security reasons, adding with the marked improvement in security situation, foreign airlines are expressing interest to start their operations here. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. British Airways premium economy seats are typically stocked at boarding with a pillow, a blanket, noise-canceling headphones and an amenity kit. 3, pp. View Syllabus. 2, pp. In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. The next part of the paper is an understanding of the background of British Airways and its CSR activities. The breach took place in 2018 and affected. The SlideShare family just got bigger. Looks like youve clipped this slide to already. Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Customer and employee safety is of paramount importance to an airline company. The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . CSR has two dimensions in which it is analyzed economic and moral philosophy. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. Using British Airways, explain how the internal . However, various low pricing airlines may affect the working of British Airways. Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. 39-48. British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. 1, pp. Its partnership with an NGO called Comic Relief UK helped to raise a hefty sum of 4.5 million within 2010-2012. 1 Environmental issues, that the company intends to look into, are cutting its emission, which increases effect on climate change and environment. Along with this, British airways also aims at developing premium pricing strategies and gaining acceptance of customers towards these strategies by providing quality services. Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. The organization will also look for ways by which they can . However, the process has been delayed due to geo-political reasons. By accepting, you agree to the updated privacy policy. By using ba.com you agree to the use of cookies. 3 Enhancing IAG's common integrated platform. Order custom paper and save your time for priority classes! The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. /Pages 6 0 R In other words art and scienc xmoFKw0OEQkhl84^}ZZ[ #Y#V`x /&. Managing customer experience is also an important aspect of developing the British Airways brand. Web. Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . Revenue passenger km Figure 1 presents the broad division of the CSR activities of British Airways. A first look at our newest launches and initiatives. 5977. 2021-03-04T07:52:49Z endstream 4, pp. British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. It appears that you have an ad-blocker running. 853-886. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. 1/2, pp. The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. Using this tool, the stakeholder groups will be analysed based on their Power (the ability of influence of the organisation) and Interest (how interested they are within the organisation). Training British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. Clipping is a handy way to collect important slides you want to go back to later. The main competitors of British Airways include easy jet, jet 2, virgin, etc. As a Senior Data Analyst at Channel 4, I am responsible for data and analytics to support the growth and maintenance of All 4+, the ad-free experience for All 4. The respondents should initially be asked demographic type of questions including age, profession, purpose of travel and have their gender verified. By accepting, you agree to the updated privacy policy. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. Topics covered in this session are:
Why is knowing your stakeholders important? Passengers Carried The extension is adjacent to the Great Barn at Harmondsworth, which is considered a remnant of heritage landscape for West Middlesex, and as of 2012, is now under the ownership of English Heritage, highlighting its importance. Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. We've encountered a problem, please try again. Activate your 30 day free trialto continue reading. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. application/pdf /N 96 We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. Figure 3: Comparison of economic performance of British Airways and other international Airlines. Now customize the name of a clipboard to store your clips. >> Privacy statement. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. Free access to premium services like Tuneln, Mubi and more. Profitability and successful running of the business depend upon the customers of the organization. stakeholders such as customers, suppliers, employees and owners. As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . The companys participation in the London Olympics and Paralympics games had made it successful. (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. 5 November. Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. "British Airways CSR (Corporate Social Responsibility) Analysis." This increases the level of satisfaction . Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. Stakeholders of British Airways are: Influences of stakeholders: Part 2 2) Investigate the economic, social, and global environment in which organizations operate. Retrieved 27 December 2019, from https://www.seatmaestro.com/airlines-seating-maps/british-airways/history/. 503-530. Page 1Classification: Restricted The company strives to reduce its carbon footprint. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. That is why, I ordered British Airways Stakeholder analysis from this company and they gave me a good quality assignment. Our vision is to be the worlds leading airline group on sustainability. Further, the lowering of capacity at Heathrow airport in London and the increase in traffic of European airspace also post a challenge for British Airways. 83.9%, -7.8% British Airways was founded in April 1974, although the idea first started when two small airlines joined forces and formed Imperial Airways limited, now British Airways is the second largest airline in the UK after EasyJet, British Airways has many different stakeholders including customers, suppliers, employees, shareholders, local and international communities, government authorities, and competitors. Home / Essay Samples / Business / British Airways / Influence and Financial Importance of British Airways Stakeholders. 1. March 3, 2023 Review the Latest British Airways People & Culture Business Partner Jobs Opportunity. Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. In this respect, it is of utmost importance to establish an equitable pay system, a culture of inclusion and diversity. So you do not need to waste the time on rewritings. On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. In the beginning, the company was owned by the state government, after which it became a . All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008).