After the Modular Electric Drive Kit (MEB), the Premium Platform Electric, (PPE), SSP is the next generation of all-electric, fully digital, and highly-scalable mechatronics platforms. In full-year 2020, the Volkswagen Group handed over 9,305,400 vehicles to customers . It provides answers to all questions regarding the history and development of Volkswagen, its products, factories, employees, and plants. Due to varying update cycles, statistics can display more up-to-date (Xiumei Dong/MEDILL). The company is currently working on realigning VW to better meet the needs of the future, he said, by making use of digital technologies such as Electro mobility; and by taking broader steps such as modernizing its leadership culture for more open communication. If you want an effective way to target your marketing, customer segmentation is an excellent entry point. In fact, although the total car sales dropped 13 percent in February, two models: Tiguan and e-Golf have done exceptionally in the U.S. market, in which the Tiguan produced record sale of 3,245 vehicles, a 78.4 percent increase from a year ago. The company designs and markets motorcycles, racing motorcycles, spare parts, accessories, and apparel, including suits, jackets, gloves, helmets, boots, protective garments, T-shirts, caps, and other items. Through the Volkswagen College Graduate Program*, qualified recent graduates can get a $500 Contract Bonus** when purchasing or leasing a select new, unused Volkswagen vehicle through Volkswagen Credit. We use cookies (our own and those of third parties) to make our websites easier for you to use and to display advertisements in accordance with your browser settings. In a volatile environment, this customer group guarantees more stable sales of well-equipped, profitable vehicle models than the private customer segment. Between January and December 2019, the Volkswagen Group generated sales revenue of 252.6 billion, exceeding the prior-year figure by 7.1%. if(typeof(wpDataCharts)=='undefined'){wpDataCharts = {};}; wpDataCharts[390] = {render_data: {"options":{"title":{"text":"Volkswagen \u2013 Total Revenue, in US$ Billion, 2006 \u2013 2020","floating":false,"align":"center"},"series":[{"type":"","name":"Total Revenue ","color":"","label":"Total Revenue ","orig_header":"salesrevenue","data":[117.72,122.23,127.75,118.07,142.42,178.85,216.27,221.13,227.25,239.41,243.87,257.66,264.73,282.91,258.13],"yAxis":0}],"xAxis":{"categories":[2006,2007,2008,2009,2010,2011,2012,2013,2014,2015,2016,2017,2018,2019,2020],"title":{"text":"Year"},"crosshair":true},"yAxis":[{"gridLineDashStyle":"solid","title":{"text":"Revenue (US$ Billion)"},"crosshair":false}],"chart":{"backgroundColor":"","borderWidth":0,"borderColor":"","borderRadius":0,"zoomType":"none","panning":false,"panKey":"shift","plotBackgroundColor":"","plotBackgroundImage":"","plotBorderColor":"","plotBorderWidth":"","inverted":false},"subtitle":{"text":"","align":"center"},"tooltip":{"enabled":true,"backgroundColor":"rgba(255,255,255,0.85)","borderWidth":"1","borderColor":"","borderRadius":3,"shared":false,"valuePrefix":"US$ ","valueSuffix":" Billion"},"legend":{"enabled":false,"backgroundColor":"","title":{"text":""},"layout":"horizontal","align":"center","verticalAlign":"bottom","borderWidth":"0","borderColor":"","borderRadius":"0"},"exporting":{"enabled":true,"chartOptions":{"plotOptions":{"series":{"dataLabels":{"enabled":false}}}},"filename":"","width":"","buttons":{"contextButton":{"align":"right","verticalAlign":"top","symbolStroke":"#666","text":""}}},"credits":{"enabled":true,"href":"https:\/\/market.us\/","text":"\u00a9 Statista and Market.us 2021"}},"type":"highcharts_basic_column_chart","height":"400"}, engine: "highcharts", type: "highcharts_basic_column_chart", title: "Volkswagen Total Revenue, in US$ Billion, 2006 2020", container: "wpDataChart_390", follow_filtering: 0, wpdatatable_id: 444, group_chart: 0}, if(typeof(wpDataCharts)=='undefined'){wpDataCharts = {};}; wpDataCharts[323] = {render_data: {"options":{"title":{"text":"Volkswagen \u2013 Total Revenue, in US$ Billion, by Region, 2015 \u2013 2020","floating":false,"align":"center"},"series":[{"type":"","name":"Europe\/ Remaining Markets","color":"","label":"Europe\/ Remaining Markets","orig_header":"europeremainingmarkets","data":[148.7695,154.9879,160.2297,160.6114,153.99,154.71],"yAxis":0},{"type":"","name":"Asia-Pacific*","color":"","label":"Asia-Pacific*","orig_header":"asiapacific","data":[39.5439,40.1388,43.9102,48.4562,43.97,51.32],"yAxis":0},{"type":"","name":"North America","color":"","label":"North America","orig_header":"northamerica","data":[39.7123,39.7909,43.5735,42.2715,43.35,41.92],"yAxis":0},{"type":"","name":"South America","color":"","label":"South America","orig_header":"southamerica","data":[11.3929,8.9459,11.2133,11.6847,11.29,10.01],"yAxis":0}],"xAxis":{"categories":[2015,2016,2017,2018,2019,2020],"title":{"text":"Year"},"crosshair":false},"yAxis":[{"gridLineDashStyle":"solid","title":{"text":"Revenue (US$ Billion)"},"crosshair":false},[],[],[]],"chart":{"backgroundColor":"","borderWidth":0,"borderColor":"","borderRadius":0,"zoomType":"none","panning":false,"panKey":"shift","plotBackgroundColor":"","plotBackgroundImage":"","plotBorderColor":"","plotBorderWidth":"","inverted":false},"subtitle":{"text":"","align":"center"},"tooltip":{"enabled":true,"backgroundColor":"rgba(255,255,255,0.85)","borderWidth":"1","borderColor":"","borderRadius":3,"shared":false,"valuePrefix":"US$ ","valueSuffix":" Billion"},"legend":{"enabled":true,"backgroundColor":"","title":{"text":""},"layout":"horizontal","align":"center","verticalAlign":"bottom","borderWidth":"0","borderColor":"","borderRadius":"0"},"exporting":{"enabled":true,"chartOptions":{"plotOptions":{"series":{"dataLabels":{"enabled":true}}}},"filename":"","width":"","buttons":{"contextButton":{"align":"right","verticalAlign":"top","symbolStroke":"#666","text":""}}},"credits":{"enabled":true,"href":"https:\/\/market.us\/","text":"\u00a9 Statista and Market.us 2021"}},"type":"highcharts_basic_column_chart","height":"400","column_indexes":[1,2,3,4,5]}, engine: "highcharts", type: "highcharts_basic_column_chart", title: "Volkswagen Total Revenue, in US$ Billion, by Region, 2015 2020", container: "wpDataChart_323", follow_filtering: 1, wpdatatable_id: 353, group_chart: 0}. The Volkswagen Groups share of this customer segment increased to 44.1 (44.0)%. Compared to other manufacturer groups, the Volkswagen Group continues to hold a top spot in the core European markets in terms of loyalty. Business relationships with fleet customers are often long-term partnerships. China and Western Europe were the most important markets for the Volkswagen Group. Volkswagen and Gotion High-Tech partnered in July to create the first generation of unified batteries. In addition to individual service, the timely provision of genuine parts is essential to ensure passenger car customer satisfaction in After Sales. Outside Germany, the Groups share of registrations by fleet customers in Europe was up slightly at 26.5 (25.7)%. The workshop service and service contracts offer customers a high degree of certainty, in addition to a high level of quality. The power engineering segment develops, produces, and sells large-bore diesel engines, turbo compressors, industrial turbines, and chemical reactor systems, as well as gear units, propulsion components, and testing systems. Volkswagen announced that more than 1,500 Atlas FL and Atlas Cross Sport vehicles would be recalled in May. Bentley is headquartered in Crewe, England, and has been part of the Volkswagen Group since 1998. The company is wholly owned by Audi AG (acquired in 1998) and produces a less number of (3,000) niche vehicles each year. On average, employees at Volkswagen stay with the company for 3.4 years. 2023 Volkswagen Golf GTI Warranty. An endless number of variables can be used to categorize customers and potential customers. This is the reason why we have measured both external and internal customer satisfaction in our markets in recent years. Sales revenue 0.0 billion. 15% of Volkswagen employees are Hispanic or Latino. Volkswagens Car Software Organization bought Hella KGaA Hueck & Co. in February. 05/24/2011 - Grand Opening of Volkswagen Chattanooga plant 04/18/2011 - First customer car rolled off assembly line 04/07/2011 - ISO 9001 status confirmed by external auditor 01/09/2011 - Static Launch of the new Passat at NAIAS Detroit 09/30/2010 - Opening of Supplier Park 08/23/2010 - 1,000th employee hired 06/04/2010 - Opening of Volkswagen . The objective of our Best Brand Equity strategic module is to continuously sharpen the brand profiles and demarcate the respective vehicle segments that are served by the brands as clearly as possible. The Volkswagen Group is thus transforming from an automotive manufacturer into a mobility service provider. Income of car buyers Two household income groups account for most new vehicle purchases: Under $50,000 per year (mostly single-person households) and $100,000 per year and up (mostly families). The revenue of Volkswagen Group grew in the fiscal year 2021. To measure our success in this area, we compile and analyze two strategic indicators for the passenger car-producing brands: In the core European markets, the figures of the Volkswagen Passenger Cars brand relating to brand image and confidence in the brand stabilized further in 2019. After losing its position to Toyota in 2020 it is now the second-largest motor car manufacturer in the world. The four rings that comprise the Audi logo represent the four car companies: Audi, DKW, Horch, and Wanderer which banded together to create Audis predecessor. Overall, the Volkswagen Group's share in Europe remained constant at 28.9 (28.9)%. The Brose Group and the company entered into an agreement in March to form a joint venture for solutions to vehicle interiors. Even as it conducts the ongoing diesel-recall campaigns, Diess said, VW is repositioning the entire organization. To this end, we are establishing automobile-specific customer segmentation to steer the positioning of our brands. Sales revenue. 36% of Volkswagen employees are women, while 64% are men. Vehicles are becoming an integral part of the customers digital world of experience. Porsche remains in top position in the image ranking. In August, Volkswagen of America launched a Car-Net Carrier of Choice partnership with Verizon and T-Mobile. In October 2018, Volkswagen AG acquired MAN Energy Solutions SE and all shares in Renk AG from MAN SE. VWs revenue of 287,586 million dollars earned it a place in the top 100 wealthiest companies in the world. Volkswagen India launched WhatsApp Business Services in February. The Volkswagen Group's share of this customer segment decreased to 44.7 (47.1)%. Their goal is to make mobility sustainable for future generations and ourselves. Volkswagen announced plans to buy an autonomous driving unit made by Huawei, in February. Volkswagen announced plans to acquire French car rental company Europcar in October. In addition to satisfaction with our products and services, we value our customers emotional connection to our brands. With our global after sales network including more than 130 of our own warehouses, we are creating the prerequisites to supply almost all our authorized service facilities around the world within 24 hours. is a Munich-based company founded in 1758 and acquired by Volkswagen AG in 2011. Market positioning is an important element for increasing brand values. This campaign will be complemented by vehicle-related, customer-focused offerings, such as customized charging infrastructure solutions and mobile online services. 1-800-428-4034. Volkswagens automotive division research and development spending were 17,911.5 million dollars in 2021. Customer satisfaction. It consists of several brands of vehicles for a range of cars for different customer demographics of age group and price. It is important for us to retain customers and win new ones. We regard ourselves as a complete provider of all products and services relevant to customers in the after sales business. We are increasingly investing in distribution systems and processes with the goal of further digitalizing and improving the individual customer experience in all distribution channels. Read more. The Volkswagen Group is thus transforming from an automotive manufacturer into a mobility service provider, posing completely new challenges for sales. This text provides general information. liability for the information given being complete or correct. Volkswagen announced in February that it would launch a new compact SUV for Saudi Arabia. In North America, the group sold 0.9 Million vehicles, which is a decline of 6.8% Year-on-Year. These archives store only documents of genuine importance and make them accessible for research and other uses. In the annual assessment, these two aspects serve as suitable indicators for the critical evaluation as to whether we will achieve our customer satisfaction target of 90% in 2025. Sales revenue of US$ 37.7 Billion was on level with the previous year. Volkswagen announced a plan to spend around 44 billion (US$ 49.3 Billion) on e-mobility, autonomous driving, new mobility services, and digitalization in vehicles and at plants through 2023. KODA produces over one million vehicles per year and is present in over 100 markets worldwide. Offer ends January 2nd 2024. (Volkswagen, 2011a). The 2023 Volkswagen GTI has a predicted reliability score of 61 out of 100. The company develops its own cars in-house, has been producing over 500,000 units a year, and sold around 20 Million cars to date. Customer satisfaction. Volkswagen AG is internationally known as the Volkswagen Group and is one of the leading manufacturers of automobiles and commercial vehicles in the world. Compared to other manufacturer groups, the Volkswagen Group continues to hold a top spot in the core European markets in terms of loyalty, with a considerable margin over the competition. This trend shows that fleet customers' confidence in the Group remains at a high level. In Europe/other, the company sold 4.7 Million vehicles (+0.2 %). The objective of our strategic Best Brand Equity module is to continuously sharpen the brand profiles, demarcate the respective vehicle segments that are served by the brands as clearly as possible and add to them in a targeted way as required. Whether you need it or not, VW Roadside Assistance is available twenty-four hours a day, seven days a week. Outside Germany, the Groups share of registrations by fleet customers in Europe was up slightly at 25.6 (25.2)%. Around the world, our commercial vehicles business also prides itself on products of quality and on customer focus. Outside Germany, the Group's share of registrations by fleet customers in Europe was up slightly at 26.5 (25.7)%. Every day, approximately 672,000 workers worldwide produce approximately 46,000 vehicles. The priority thereby is the safe handling of customer data and the way in which this is processed for digital products and services or in connection with the vehicle purchase. In 2020, global sales by the Volkswagen Group were down 15% to 9,305,400 vehicles worldwide. According to this information Volkswagen reachs to all groups through their products as Polo, Beetle, Passat, Passat CC, Toureg, Scirocco etc. Here are further demographic highlights of the leadership team: The Volkswagen Group of America executive team is 0% female and 100% male. In the financial services business, we use two strategic indicators: As part of our electrification campaign, we aim to offer our customers worldwide up to 75 completely battery-electric vehicles and approximately 60 hybrid models by 2029. The e-Golf, was up by 52 percent increase, Volkswagen also sold 198 of its electric cars. The following section discusses Volkswagen's market segmentation based on these factors/bases. After Sales and Service Clicking on the following button will update the content below. Automotive manufacturing industry in China, Get the best reports to understand your industry. Get a Quote. 420 Lexington Avenue, Suite 300 The Volkswagen Groups financial strength and profitability is attributable to an extensive portfolio of strong brands. Volkswagen Group will provide integrated mobility and transportation solutions for all customers on one platform by 2030. Volkswagen AG operates as a subsidiary of Porsche Automobil Holding SE, which holds a stake of 53.1% of the ordinary shares. The average price paid for a new 2022 Volkswagen Passat R-Line 4dr Sedan (2.0L 4cyl Turbo 6A) is trending $1,975 below the manufacturer's MSRP. In the markets in South America, the company increased unit sales by 13.2% to 0.6 Million vehicles. This is how the car can remain a keystone of affordable, contemporary mobility. In September Volkswagen opened a new laboratory in Germany to conduct battery cell research and development. It will be continuously applied in the strategy and product process. Although VW has been busy of late remodeling and rebranding their cars to appeal to the younger demographic, theres one VW model that has always performed well among younger drivers: the VW Beetle. On average, employees at Volkswagen Group of America stay with the company for 4.7 years. In September Volkswagen announced plans to build a battery system plant in Hefei. According to the companies press release, in the future, their bigger version SUVs Tiguan and Touareg will be joined by three more SUV models, and a new mid-size SUV is expected to appear in the American and Chinese market. We found that Cadillac and Buick have the oldest buyers at CarMax, with an average age above 45 years old. The legal requirements for handling customer data have been tightened in many countries.