Yet, despite Facebook doubling those amounts, both streamers refused the deals. "Now the streaming wars have begun," Devin Nash, the chief marketing officer at talent agency N3RDFUSION, said of the recent tendency of gamers to move from Twitch to other platforms. Even someone as famous as Ninja might not have the draw to be a . He didnt detail his contract, so nobody is sure, and so far, its impossible to know. Just why? It seems straightforward for the company: Microsoft is paying the most popular video game streamerto exclusively stream on its platform, Mixer. Mixer parted ways with a slew of talent that the platform helped build. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. Blevins' talent representation at Loaded, the company that negotiated the Mixer deal, initially declined to comment. And it largely started with a single departure.". Ninja signed an exclusive deal with Mixer last year. Veteran Gamer, Trophy Hunter, And a Youtuber. Mixer shut down in July 2020. Network N Media earns commission from qualifying purchases via Amazon Associates and other programs. Press question mark to learn the rest of the keyboard shortcuts. This decision would make sense both from a financial and a poetic standpoint. Mixer ultimately offered their loyal streamers an opportunity to join Facebook Gaming as a consolation for all of their hard work in building their brand under the Microsoft umbrella. Other popular streamers are rumoured to be offered contracts up to $10 million. Two, that any exclusivity deal Ninja accepted is likely paying him between $3 and $10 million a year. The news comes as quite a shock to many, including, apparently, Mixer . Bro you really dont understand the joke eh? Nothing but respect for him. It will be a tough decision without a doubt. It would not be a huge surprise to see Ninja make his triumphant return to Twitch soon. Amazon's Twitch is the most popular live video streaming service by a large margin. A representative offered the following statement after publication:"We do not disclose the terms of any agreement for talent. It seems like a no-brainer, considering hes already established a presence on Twitch. Why did Microsoft pay ~$50 million+ to get Ninja on Mixer? He did not state how many years the deal lasts, however. And third, that Ninja's exclusivity contract is for multiple years. Blevins previously left Twitch for Microsoft's now-defunct Mixer service, where he was reportedly paid in the ballpark of $30 million for his exclusivity to the platform. Warden gave the figure to CNN Business, and claimed he had "direct knowledge" of the terms of the deal. Keeping that in mind, its a pretty huge move for Ninja to change platforms but it now makes sense given the fact that he was given $50 Million by Microsoft. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. This trend of major content creators departing the platform could very well be the beginning of the end for Twitch - and the rise ofMixer to take its place. Twitch has long been the undisputed leader of video game streaming. Im surprised a lot of people didnt know what my tweet was about. We're talking about a guywho makes hundreds of thousands of dollars each monthstreaming himself playing "Fortnite" to tens of thousands of viewers, a guy who wasreportedly paid $1 million fora single dayof playing EA's "Apex Legends.". The number comes from Justin Warden, who is the CEO of Ader, the talent agency that works with Blevins. There were already conflicts with his current sponsors and re-signing with that platform. Mixer became the butt of almost every joke across social media. Ninjas rival Turner Tfue Tenney sits behind him in second with just over 8.5 million. Stay up to date with what you want to know. Then I quickly remembered that I own several jerseys, shirts, and hats for teams that I route for. Access your favorite topics in a personalized feed while you're on the go. Apparently, they both declined to sign with Facebook though and instead opted to have their contracts paid off in full, meaning they made a combined $40 million from Mixer being shut down . Got a tip? Disguised Toast had gotten offers from Twitch, Mixer, and YouTube as well before deciding that Facebook was the most lucrative deal. Microsoft's announced today that they will be shutting down Mixer and transitioning all of their streaming partners over to Facebook Gaming. hes boasted some impressive viewership numbers, Some Pixel phones are crashing after playing a certain YouTube video, Snapchat is releasing its own AI chatbot powered by ChatGPT, The McRib Locator continues to live on after the sandwichs farewell tour, On the internet,nobody knows youre a human. Now, just ten months into his three-year contract, Ninja is the most sought after free agent in the streaming market today. As of Thursday's announcement, both Blevins and Grzesiek have since returned to Twitch. We dont know where Warren got these numbers from. When you purchase through links on our site, we may earn an affiliate commission. Ader is a marketing and talent management agency that works with Ninja. Microsoft soon reached an agreement with Facebook, which granted former Mixer personalities the chance to jump ship. Ninja's Move to Mixer Made Him $20-30 Million, Popular Fortnite Pro Twitch Streamer Paid Off His Mom's Student Loans, Disguised Toast recently abandoned Twitch, Twitch has lost the majority of it's top video game streamers, While Twitch has attempted to counter these offers, Twitch Streamers Cash-Crazed Rant Making Onlookers Furious - Heres Why. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. You will receive a verification email shortly. It was a leap of faith, and Microsofts been nothing but amazing to us.. Hundreds of thousands of people are watching live video streams on the service at any moment. Sources say that high profile Mixer streamers like Ninja and Shroud took huge buyouts from Microsoft in the range of $10-$30 million. Of course, these are not official numbers. Honestly I'm not much into eSports, but I'm also not much into regular sports as a spectator either. Meaning this hypothetical contract is worth $18-to-$24 million. More details: https://t.co/fRI2CBlTbZ pic.twitter.com/FVRTF9APVD, Facebook Gaming (@FacebookGaming) June 22, 2020. Pretty much. Their numbers continued to decline despite bringing in two of Twitchs biggest streamers. Justin Warden, the CEO of Ader, states that Blevins will receive between $20 and $30 million as part of a multi-year deal. However, Mixer comes at the first if we exclude video game applications. As the market grew though, a significant portion of large tech companies decided to use their checkbooks to take Twitch's highest profile stars. This is clearly a meme, he did tag it as humor tho i dont think people believe it. But a talent management executive who's worked with Blevins told CNN Businessin an article published Mondaythat the streamer may netted between $20 million and $30 million from the deal. Ninja signed a three-year contract worth reportedly $30 million. His first Twitch stream under the new deal went live on Thursday afternoon, featuring the game "Fall Guys," and had nearly 100,000 viewers as of the time of publishing. Contact Business Insider senior correspondent Ben Gilbert via email (bgilbert@businessinsider.com),or Twitter DM (@realbengilbert). But Blevins manager and wife, Jessica Blevins, told Business Insider that Tylers decision to leave Twitch and move over to the Microsoft-owned streaming service Mixer in August wasnt just a financial one. The Google subsidiary features one of the worlds most popular gamers, Felix PewDiePie Kjellberg. This figure comes from Justin Warden, who is the . It's just watching a jock play football games. Game on. The other saw Facebook Gaming offer a rumored $90 million if he decided to move over with the gobs of different Mixer personalities. Twitchs percentage of the market has grown by about 3 percent since the second quarter, too. https://t.co/lvn9KBjEYq https://t.co/tljVgyM3bG. Twitchs contract with Tyler as it pertained to outside brand deals was too restrictive, Blevins said. In a last-ditch effort, Microsoft made the wise decision to collaborate with Facebooks streaming platform, dubbed Facebook Gaming. While these values havent been officially verified, the Ninja Mixer deal would significantly bolster Ninjas net worth, which he has built not only from streaming but also sponsorship deals, YouTube revenue, and merchandise sales. as well as other partner offers and accept our. This will be a multi-year deal for Ninja, and it is likely that this is the largest deal a streamer has been offered for streaming exclusivity. Many are wondering what Ninja will choose next in his illustrious streaming career. Regardless of the exact dollar figure, signing Blevins indicates a serious interest from Microsoft in game streaming. Because once they sign, hes already committed. The former Twitch and Mixer star had no shortage of offers on the table. All Rights Reserved. In the latest edition of his Drama Alert show, he says that the rumor around the street is that Ninja may have secured $100 million from his Mixer deal. Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to. The $50 million amount is contrary to the previous rumored. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. While Ninja's agent and Microsoft did not confirm the figures, it seems safe to say that Blevins will receive a large sum of money for his time with Mixer. Visit Business Insider's homepage for more stories. But many people are curious to know how much money Mixer offered Ninja to move to its platform. For example, streamer Disguised Toast recently abandoned Twitch to begin working with Facebook Gaming. It's just watching a geek play computer games. While many suspected his departure from Amazon's Twitch came with a hefty contract, no financial details emerged from the deal until this point. Other sources in the CNN piece also give a rough scale as to how much a streamer can earn depending on their popularity, claiming that those who can average over 10,000 concurrent viewers every time they go live can expect contracts topping $10 million, while smaller streamers can expect around $1 million. It's usually at a high skill level as well or at minimum provides entertainment. There really isn't a difference. A talent agency claims Ninja's Mixer contract is worth $20-30 million | The Loadout A talent agency claims Ninja's Mixer contract is worth $20-30 million Other popular streamers are rumoured to be offered contracts up to $10 million Jamie Hore Updated: May 20, 2020 Twitch Ninja He eventually began streaming H1Z1 in 2011 and then moved to playing PUBG. By March of 2018 Ninja had over 2 million subscribers to his Twitch channel. According to Sensor Tower, downloads for the Mixer app on iOS have doubled since the announcement of Ninja on Thursday. "But it took someone to fire the first shot. What is next for one of the worlds most popular gamers? I caught myself the other thinking "who would buy a gaming chair with an esport team's colors and logo?" Press J to jump to the feed. Famed esports insider Rob Slasher Breslau has been knee-deep in the news since Mixer announced that it would shut down its service. Ader told CNN Business that he had direct knowledge of the deal, so it's more reputable information than some rumors that appeared on Reddit following Blevins' move to Mixer. You honestly think Microsoft is going to pay close to a billion dollars for Ninja lmao. We estimate that the app was installed by 26,000 new users yesterday worldwide across the App Store and Google Play. Tyler Blevins, better known as esports star Ninja, is reportedly bringing in a head-turning amount of money on the contract he signed with Mixer. But it's a safe bet that Microsoft has cut Ninja some sort of advantageous financial deal to . According to CNN (via GameSpot) Mixer paid Ninja anywhere from $20 to $30 million to leave Twitch. And then, Microsoft came along with an undisclosed offer and signed an exclusive contract with Ninja for its own streaming platform, Mixer, on Aug. 1.
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